With a background in nutrition and wellness, Davis realized the potential to establish food grade hemp as a nutrient-dense, sustainable protein source while working on the leading edge of the cannabis wellness industry. As Planet Based Foods’ CEO, Davis is responsible for stewarding the vision and driving growth for the company’s clean, nutritious and sustainable hemp-based foods.

Cash brings more than a decade of experience in the hospitality industry, having personally led design, development, and operations with multiple restaurant groups nationwide and internationally. As COO, he is responsible for leading Planet Based Foods' operations and sales team to drive growth in the foodservice and retail sectors.

Mr. Keeney is an American artist, television host, radio personality, philanthropist, and entrepreneur. Mr. Keeney built an entertainment empire by consistently identifying the emerging trends in music and culture. After spending over a decade on satellite and FM radio, Mr. Keeney founded Dash, a digital radio platform which became the world’s largest all original lifestyle channel digital with over a billion impressions. He introduced iconic artists including Lady Gaga and Post Malone on Dash and has produced eleven number one music videos for legendary performers ranging from Snoop Dogg to Michael Jackson. Mr. Keeney has hosted/produced five seasons of Skee TV on Fuse. Mr. Keeney has also produced and composed music for top selling video game series like HALO and Ghost Recon.

Mr. Harris is President of JLH Consulting, LLC and former SVP of Sales at FIJI Water. Mr Harris is a CPG expert, a veteran of launching and nurturing category-leading brands in the food and beverage including Monster Energy Drink, TCHO Chocolates, Rumble Supershake, Dave’s Gourmet, Groundwork Coffee and Diedrich Coffee.

At TCHO Chocolates, Mr. Harris helped build national distribution while improving margin and profit. He spearheaded the launch of Rumble Supershake in the US, and quickly built distribution in the grocery channel. While at Dave’s Gourmet, he not only developed the Sams Club program that increased sales by 50%, but also implemented a SKU guideline that secured new authorization in 250 Kroger stores.

With his oversight, at Groundwork Coffee, grocery sales in Los Angeles doubled while sales in the Pacific Northwest increased by 500%. Mr. Harris restructured and revived Diedrich Coffee by implementing SKU rationalization, price increases, and dissolving the unprofitable Food Service division. He also doubled the sales team, to lead Diedrich Coffee’s introduction in Grocery and Club. Diedrich became profitable within two years and was sold for US$290 million.

Mr. Harris has managed sales, marketing, pricing, and promotional strategy for multi-million-dollar companies. He has trained and headed high-performance sales teams to introduce new products and has worked with all channels of trade from Grocery, Mass, Club, Drug, C-store, Specialty, and Food Service on a local, regional and national level. He is an expert in developing and managing all models of distribution from DSD to broadline and DTA.